In 2004, American cosmetic buyers indicated that 66% of them use organic make up products. The market for these products has also risen from $190 million to $318 over a five year period. Because of these numbers, organic cosmetics are becoming more mainstream and can be found in well known stores all over the country. This promising trend underlines current attitudes regarding green causes and a desire to lead healthier lifestyles.
As manufacturer grows to meet the demand, they look fro more outlets to sell their products.